Objectives and strategy

It is our overall strategic objective to ensure positive, long-term value creation for the benefit of the company's shareholders, customers, employees and other stakeholders.

Earnings and value creation

Efficiency improvements, cost control and improvements in working capital are to contribute further to increasing earnings and value creation in the coming years.

Development and growth

The value creation builds on the continued development and growth from new products.

Efficiency improvements and cost control

Significant improvements in operations at the Danish production plants have been achieved in recent years through working with LEAN

Working capital and debt burden

The aim is to reduce the average working capital and debt burden every year thereby improving value creation.

Cheminova creates value for farmers worldwide by developing and marketing crop protection products which contribute to increasing yields and the quality of crops for farmers. The value creation is based on Cheminova's core competencies within identification, development, registration, production and marketing of a number of new, unique products which at the same time contribute to a significantly more balanced and differentiated product portfolio.

From 2008-2011, a major transformation of the product portfolio has been accomplished, leading to growth of more than DKK 1 billion in sales of new products, corresponding to an average annual growth rate of more than 20%. New products thus accounted for more than 60% of revenue in 2011.