Cheminova’s mission is to control unwanted insects, plants and fungi in order to secure adequate food and fibre production and to improve the living conditions of the world’s population.

In the year 2050 the world population is estimated to be approximately 9 billion people - three times as many as in 1960. During the same period, the total agricultural area will show very modest growth leading to reduced agricultural area per person and the need for further improvements in yield and protection of crops.

Insects, plant diseases, and weeds still cause very considerable loss of yield in the most important crops. In addition, insect born diseases (i.e. malaria, yellow fever, and plague) rage large parts of humanity. The estimated annual loss of yield because of pests is approximately 42 per cent. Without plant protection products approximately 70 per cent would be lost.

As a leading global generic company in the plant protection industry, Cheminova shall use its core competences to identify, develop, register, manufacture, and market generic products to the global market offering farmers cost effective solutions with proven quality products.