Cheminova A/S and Chemifert S.A.L. (Holding) signed a letter of intent to form a joint venture company, AGRINOVA S.A.L, for distribution of crop protection products in MENA region (Middle East and North Africa).
Cheminova AS has established sales in the MENA region, comprising Algeria, Tunisia, Libya, Egypt, Sudan, Djibouti, Jordan, Syria, Lebanon, Turkey, Iran, Iraq, Qatar, Kuwait, Oman, Bahrain, UAE, Yemen, and KSA. The new venture will ensure that the increasing demand for product support can be met by an experienced team that is located in the territory.
Agrinova S.A.L team has a long experience in developing and growing successfully agribusiness for international companies in the Middle East and North Africa. Agrinova S.A.L has headquarters in Beirut, with representation offices in key locations across the region.
“We have been facing a challenge in recent years to sufficiently resource our existing portfolio in MENA region and as we look to the future, our development pipeline will ensure that even more support for our partner distributors will be required” said Monther Yacoub, Business Manager, Africa Middle East, of Cheminova AS.
“The importance of local knowledge and experience cannot be underestimated in this part of the world and the dedicated and experienced team that is already assembled within Agrinova S.A.L is looking forward to regionally resource the Cheminova business effectively across registration, marketing, logistics, and sales functions” said Dr. Abbas Yaghi, CEO AGRINOVA S.A.L. & CEO CHEMIFERT S.A.L. (Holding).
The co-operation will become operational on 12th September 2011 and will focus exclusively on the crop protection portfolio of Cheminova.
September 7, 2011
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