
Bjørn Albinus
President & CEO
It is with great satisfaction that we can now publish our second CSR report. It has been a very positive experience for the company management to take a systematic approach to the management discipline “responsible behaviour”, as expressed by the CSR reports. We can now present a status of the first year’s work.
There are two significant dimensions to our CSR reports. One is as a steering tool for the specific targets we set ourselves in the area of responsible behaviour, while the other is as a means for communicating with the outside world within the area popularly described as “the soft values”.
If we look back on the past year in relation to the targets we set ourselves, we have managed to meet most of the targets, but not all. There are certain areas where we should have done better, and we will try to do so this year while also endeavouring to meet new targets. This is described in more detail in the following pages.
With regard to the report as a means of communication, our experience after the first year is positive. We know that the report has been keenly read by many interested parties. Here, I would particularly like to mention a group for which it has been especially significant – potential new employees. We have found that the report has given potential applicants for our advertised vacancies a good impression of the company and the values on which it is based. It has therefore had a positive effect on the company’s recruitment efforts targeted at new employees. This is extremely valuable, especially when there is a shortage of labour and fierce competition for the best workers.
I hope that this year’s report will be received just as positively as last year’s. If you have any criticism or comments about the report, or useful advice, please let us know.
Bjørn Albinus
President & CEO
Cheminova A/S
To the top
|